Fundraising Friday Video: The Asking Matrix – The People
This episode focuses on the team that should be involved in making a professional and successful in-person ask. This is the second video in our series about The Asking Matrix, a great technique for asking face-to-face for anything, be it a major gift, bringing on a new board member, or asking for in-kind support.
- who should be utilized to make the ask (there are three), and what specifically each person should do
- how to powerfully bridge between your organization’s mission and your probable donor’s passion
- why you should keep the donor’s interests first (and not your organization’s needs)