Fundraising Friday Video: The Asking Matrix – Passion and Priming

Watch the third video in our series about The Asking Matrix, a great technique for asking face-to-face for anything, be it major gifts, bringing on new board members, or requesting in-kind support.

To make a professional in-person ask, it’s essential that you tap into passion (your own and your prospective donor’s), and then prime the situation to ensure success. This third episode in the Asking Matrix is all about Passion and Priming.